It Factor hair care was created when the founder, Mark Stiller, was waiting (and waiting) for his wife to blow-dry her hair as they were rushing to go out. He decided there had to be a way to speed up the blow-drying process.

What is It Factor?

“We created It Factor to give you Beautiful hair in less time! In today’s world, who could not use more time? At It Factor, we believe in innovation rather than imitation. That’s why we only introduce products that are unique and ground breaking. All It Factor hair products are multi-functional and designed to save you time. Experience the It Factor difference – you’ll be blown away!” – Mark Stiller, founder

Why It Factor Hair Products are Amazing:

• Less Styling Time: superior conditioning and detangling ingredients will save you time by adding slip for quicker and easier styling.
• Reduced Drying Time:  It Factor hair products contain their proprietary Vaporboost system, which speeds up the natural process of evaporation. It does this by reducing the bond between the hair shaft and water, which in turn, allows for quicker conversion from water to vapor. Whether blow-drying or air-drying It Factor products save you time without drying out your hair.
• Multi-Functional: It Factor allows you to do more with each product which saves you time and money. As an example the Simply It Smoothing Lotion is a detangler, leave-in conditioner, styler, thermal protector and shine product in one.

It Factor Quick Blowdry Shampoo and Conditioner: why they have the It Factor

Award winner – Readers Choice at Launchpad magazine beauty awards 2012. The first and only duo that when used together reduce drying and styling time! The Vaporboost System helps reduce drying time and the MoistureFactor with Jojoba oil, Argan oil, wheat amino acid and panthenol retain moisture to hydrate nourish and protect your hair leaving it soft, shiny, detangled, bouncy and frizz free.

These daily use formulas are free of harsh sulfates, sodium chloride, parabens and alcohol. Great for coloured hair and keratin treatments. Each shampoo and conditioner comes in two formulations, one for fine hair and the other for medium to coarse textured hair.

It Factor Simply It Smoothing Lotion: why it has the It Factor

Simply It conditions, detangles and styles with soft all-day hold. Leaves your hair with long-lasting shine, smoothness and style memory without ever feeling heavy or sticky. Controls frizz and protects against humidity and damage from UV and heat styling.  Simply It also refreshes and smooths dry hair whenever your style needs a boost! You could say it’s the ultimate all-in-one detangler and styling lotion!

How To Use It Factor

Choose your formula – either for fine hair or medium to coarse hair. Use the shampoo and conditioner together as a system. After washing apply Simply It as your leave-in conditioner and styling product and style as usual. It’s as simple as 1, 2, 3!

Want to get you hands on some It Factor? Just click on the banner below to shop the range at 30% off. Don’t forget all orders over $75 ship freight free to anywhere in Australia. Happy shopping! xoxo