amika hair care at What? Where? Why?

amika Hair Care at What? Where? Why?

Okay i-glamour peeps it’s time to learn a new hair term. Let’s all say this together with the correct pronunciation…

amika Obliphica aka Sea Buckthorn Berry

If you love new and amazing hair ingredients you are going to love this new “super fruit” Obliphica (aka Sea Buckthorn Berry). This is the number one ingredient found all amika hair care products which have just landed at i-glamour HQ.

amika Obliphica native to SiberiaWhere where does this super fruit come from?

Native to only Siberia and parts of the Himalayas, the berry protects itself against some of the harshest environment conditions on Earth with an unprecedented amount of vitamins and nutrients.

amika Australia - Official Stockist

Why is Obliphica good for my hair?

The Obliphica berry is rich in antioxidants, essential amino acids, vitamin E, rare Omega 7 and 190 other bioactive compounds. Being a food source, and not a chemically-based product, the body instantly absorbs the berry’s nutrients.

Vitamin C – Obliphica contains 15 times more vitamin C than an orange! Vitamin C is an antioxidant that reduces free radical formation that can damage your hair.

Omega 3 – Omega 3 is an essential fatty acid because it is not generated by the body and can only be taken from elsewhere – like the Obliphica berry. Omega 3 adds lustre, sheen and elasticity to your hair. It can help restart hair growth and help hair grow quicker and stronger – even prevent or reverse hair loss!

Omega 6 – Omega 6 fatty acids stimulate hair growth, according to the University of Maryland Medical Centre. It also improves flaky, dry scalp and helps your hair retain its moisture.

Omega 7 – The Obliphica berry contains high concentrations of the rare Omega 7 (it’s 40% of the berry!). Omega 7 keeps free radicals at bay and aids in the production of collagen. Typically found only in fish oil, Omega 7 provides key building blocks for skin, hair and nails.

Omega 9 – Omega 9 aids in faster development of hair and prevents hair loss. It also locks in moisture leading to softer, more pliable hair.

Vitamin E – Vitamin E has been shown to help with stimulating hair growth as well as preventing hair loss. Vitamin E helps with split ends and also keeps your colour vibrant!

Vitamin A – Beta-carotene is converted into Vitamin A in the body. Vitamin A is essential for the health of all of the cells in your hair follicles. Because of its antioxidant properties, beta-carotene helps to protect your hair from the free radicals that can damage it.

Vitamin F – Flavoniods are another powerful antioxidant found in foods such as grapes, chocolate, citrus, red wine and tea. They are also believed to suppress enzymes that can lead to hair loss.

To learn more about this new hair care line, which is now available from i-glamour, check out our blog post, amika in Australia. i-glamour is an Official Stockist!

Or to shop the entire amika hair care range just click right here. 


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